2ND ESO 2. Let's become actors, advertisers and directors

 

ADVERTISING...

WHAT IS ADVERTISING? Brainstorm. 

Why do I suggest these words? Each person gives an answer with one of them.

1. Advertisement (Ad) / commercial 
2. Billboards (Hoarding in the U.K.)
3. Prime Time
4. Subconcious
5. AIDA advertisers motto: Attention, Interest, Desire, Action
6. To launch a product
7. Colours
8. Celebrities
9. Appearance 
10. To go viral
11. Mass media

Here some videos that will blow your mind....

What have you learned from them?

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Now your turn. With a partner you will write, design and perform an advertisement!!!!

A good advertising plan should help the advertiser tell people about the business, about the products and services for sale, and the benefits of buying from your business. 

To accomplish all these objectives is not an easy task. This will be a team assignment (no more than three team members).

 The promotion ideas will need to be neatly displayed on suitable backing material with appropriate explanations as necessary. 

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PROJECT BASIS

The groups must present 4 slides:

1. With the name and the logo 10%
2. With the motto 10%
3. Explaining WHAT IT IS or DOES  / WHY IT'S SPECIAL  30%
4. Explaining how it works  40%

+ a video or performance (30 secs minimum) 10%

3. 

After performing them, we will  have a class vote on: 

Which is the most unusual product?
Which commercial sold their product the best?

Remember: you can choose your own subject matter but the promotion items cannot be illegal, immoral, or inappropriate for the classroom setting. All groups must present the teacher with an outline of what will be covered in their ads for approval of content.

HAVE FUN!